Freckled Foodie & Friends

In this episode, I sit down with Jess Jacobs, CEO of Coterie, to discuss her journey from creative director to leading a revolutionary diaper brand. We explore the challenges of balancing motherhood and career, the importance of ingredient transparency in baby products, and how Coterie is redefining the diaper industry. Jess shares insights on managing a team of working parents, the testing process for new products, and why she believes more creative brand people should become CEOs. We also dive into practical parenting hacks, the weight of being a CEO, and how becoming a mother has clarified her vision both personally and professionally.Key Takeaway / Points:Jess's journey from advertising to becoming CEO of CoterieThe importance of ingredient transparency in baby productsHow Coterie is revolutionizing the diaper industry with superior productsBalancing motherhood and career as a CEOManaging a team of working parentsThe testing process for new Coterie productsWhy more creative brand people should become CEOs