Bob Phibbs, The Retail Doctor

Fast facts & contextSystem size: 270+ stores; 50 more in developmentAnnual sales: “well over a quarter-billion”Category tailwind: US secondhand market ~$45B (2023) → projected ~$73B (2028)Sustainability: Americans landfill 11M+ tons of textiles yearly (~80 lbs per person)Merch mix: 90%+ used, locally sourcedTech stack: Fully proprietary POS, appraisal, inventory, and customer interfacesPayout options: Cash, +20–25% store credit, and new digital payouts (e.g., Venmo)Key themes & takeawaysCo-CEOs that work: Clear lanes (Zach: ops/tech; Tyler: marketing/finance/dev) + “brutal but respectful honesty.” Example: they scrapped a glossy 70-page marketing playbook in favor of chunked, usable modules.Franchising’s edge: Pushes ownership to the local level. Innovation bubbles up from franchisees; Basecamp codifies and scales the best ideas.Innovation from the field: Franchisee-sparked digital cash-out removed daily bank runs and met younger sellers where they are.The real customer: In resale, vendors (sellers) a