Major Gifts Fundraiser

Summary:This episode is a walk down memory lane—and a masterclass in the basics that still matter.While looking for a quote from legendary philanthropist Malin Burnham, Clark stumbled on an old slide deck from 2013 titled Lessons Learned: Practical Lessons in Major Gifts Fundraising. It sparked this episode (and likely a series) revisiting the core principles that shaped Clark’s early seminars and still hold true today.If you're a fundraiser who wants to refine your instincts, tighten your messaging, and revisit the “why” behind what works—this episode is packed with timeless truths.Highlights:(00:01) The Malin Burnham quote that still punches today(03:50) Rediscovering Clark’s 2013 fundraising seminar slides(06:00) The 3 E’s of great fundraisers (Empathy, Energy, Enthusiasm)(10:00) Getting the visit is 85% of getting the gift(12:15) Why board members are best at setting up donor meetings(14:30) Don’t sell need—sell vision. You are the solution.(17:10) The 3 things donors look for before making a big gift