Coffee Podcast By Cat & Cloud

This week we talk about fame—how it shapes perception in both pop culture and coffee. From the awkwardness of Will Smith trying to rap again to Hacienda Esmeralda’s Geisha selling for record prices at Best of Panama, we dig into how notoriety creates visibility, drives value, and raises the ceiling for everyone. Fame isn’t always comfortable, but it opens doors. Whether it’s an actor or a coffee producer, once you’re known, you change the market around you. Instead of resenting that spotlight, the challenge is to use it as inspiration—to shine light on others and expand what gets celebrated.