More Than A Few Words

I had a conversation with Laura Chattington, a strategist who’s helped companies with enough zeros to make your head spin. We didn’t talk about prompts, plugins, or the latest hack for writing Instagram captions in 30 seconds flat. We talked about something much more important: how to make AI part of your marketing strategy instead of just your to-do list. Laura reframed the conversation around two powerful words: speed and leverage. Yes, AI can make things faster. That part’s obvious. But where it really shines is in its ability to help you dig deeper, make better decisions, and build systems that scale without piling on more complexity. This episode isn’t about robots taking your job. It’s about how AI can support your brain instead of trying to replace it. Think of it as your intern who works 24/7, never gets tired, and doesn’t whine about the coffee. Key Points AI is a wave, not a trend. Like the internet and social media before it, AI is reshaping business at high speed. This is not just a shiny new t