The P.t. Entrepreneur Podcast

My buddy Yves and I were talking about the single most important thing you can do to grow your practice: stop trying to be everything to everyone. When you niche down and become the undeniable expert for a specific group, your marketing becomes easier, your message gets clearer, and you start attracting the exact clients you love to work with. It's the difference between being a generic restaurant and being the must-visit food truck that has a line around the block.