On The Brink With Andi Simon

Selling has always been at the heart of business growth—but how we sell, who sells, and what customers expect has changed dramatically. On this episode of On the Brink with Andi Simon, I spoke with Tsahala David, CEO of Great Revenue, a sales consulting firm that helps B2B software companies grow smarter and faster. With an extraordinary background—MIT MBA, tech founder, and sales leadership roles at IBM and Salesforce—Tsahala has seen sales from every angle. Her story and insights reveal not just how to grow revenue but how to thrive in a new era of sales transformation From Startup Founder to Sales Leader Tshala’s journey began in Israel, where she completed military service and studied psychology before shifting into computer science. After founding her own tech company in her twenties, she confronted an early challenge many entrepreneurs face: defining her role. At first reluctant to call herself “CEO,” she quickly realized that imposter syndrome had to be shed—because if you’re running the business, you