Ponderings From The Perch

Is your social media marketing strategy failing because you're trying to control something that was never designed to be controlled? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses why most B2B social media strategies fail and how to build one that actually works. She explains that the problem isn't posting at the wrong time or using the wrong hashtags—it's trying to control random elements while ignoring the strategic elements you can actually manage. McKinney compares social media marketing to Dungeons & Dragons for businesspeople, where you create your brand character, venture into different platforms, and deal with algorithm changes that feel like random dice rolls. She explains how companies waste time chasing algorithm hacks and viral content instead of focusing on evident expertise, understanding platform mechanics, and building genuine relationships. Her Rule of 15 provides a systematic approach: for every 15 posts, 10 should