On The Brink With Andi Simon

When opportunity knocks, sometimes it comes in the most unexpected ways—like someone breaking into your home to steal a salad dressing. That’s the unlikely spark that launched Gregory Vetter’s entrepreneurial journey, one that would forever change the way Americans think about clean eating. On this episode of On the Brink with Andi Simon, Gregory shares his remarkable story: how he turned his mother’s homemade salad dressing into Tessemae’s, the nation’s #1 organic refrigerated salad dressing brand. His story is more than a business tale—it’s a lesson in resilience, innovation, and redefining the American Dream. From a Missing Salad Dressing to a National Brand Gregory’s journey began in the humblest way. A friend—who didn’t even like salad—confessed to stealing Gregory’s mother’s homemade dressing. That was the “aha” moment. If the product was so irresistible it could inspire theft, perhaps it was good enough to sell. Armed only with conviction and cold-calling skills, Gregory approached local grocery stores