Accounting Influencers

In Episode 2 of this 6-part series, Rob Brown explains why clients no longer value accountants as form-fillers and why they are demanding advisors who bring foresight, strategy and fluency.With 70% of SMEs saying they would switch firms for more proactive advice, advisory is no longer optional. Rob shares the evidence, real-world examples and a 5-step playbook to align your work with client expectations.This is not about firms. It is about you — your visibility, your relevance and your survival.Sponsored by Infinite Ties, led by Deneen Dias, empowering US firms to scale Client Advisory Services through peer-to-peer learning and training.**Key Takeaways*** 70% of SMEs would switch firms for more advice (Thomson Reuters)* Compliance is commoditised. Advisory is the expectation* Clients want foresight, strategy and sector fluency* AI can fill forms but cannot advise* 5 steps to start aligning with client demand today* Episode 2 of 6: The Accountant’s Survival Guide**Killer Quotes*** “Clients don’t want form-fill