They Create Worlds

TCW Podcast Episode 241 - The First 10 Years of European Consoles   The first decade of European consoles began with imports of the Magnavox Odyssey, but soon local experiments took shape. In Spain, the Overkal may have been tied to a possible attempt to bring the Odyssey into the country, though no hard evidence survives, and it is generally treated as a local product. Across Europe, companies like Videomaster in the UK, Zanussi in Italy, and Interton and Grundig in Germany built dedicated ball-and-paddle systems. Many went beyond Pong using discrete logic hardware to support more advanced play, a technical achievement later supplanted by programmable consoles. A key shift came when General Instrument’s Scottish branch developed the “Pong on a Chip,” enabling mass-produced systems like Videomaster’s Superscore and Zanussi’s Play-O-Tronic. By the late 1970s, firms such as Philips, Radofin, and Hanimex moved into programmable systems like the Videopac. The arrival of Atari, Mattel, and other American companies