Fitness & Fishnets

In this episode, I’m joined by Melissa Cassera, a publicity strategist, screenwriter, and bestselling author who knows what it takes to make your work irresistible while still staying true to yourself. What makes Melissa’s perspective so valuable is that she’s spent nearly two decades helping entrepreneurs, authors, and creatives cut through the noise, build real connections, and keep their marketing from feeling “icky.” She also draws on her own experience as a multi-passionate business owner in screenwriting, publishing, and beyond, offering a rare inside look at what truly works. We talk about: How to make marketing feel authentic and aligned instead of forced or cringey. The best way to respond to haters, critics, and internet trolls (without losing your sanity). Why you don’t have to lock yourself into one tiny niche to be successful. How to redefine success on your own terms and celebrate your progress instead of waiting for a “big break.” Melissa’s journey is proof that you can market with in