Cold Email Outreach With Jeremy & Jack

In this episode, Jeremy from QuickMail and Jack from SalesBread tackle a tough question from a head of growth at a small B2B SaaS company: How do you succeed in cold outreach when your product lacks a clear edge in a crowded market? The two dive into real-world tactics and mindset shifts that can help founders and marketers compete against bigger players even without a flashy differentiator. Key Topics Discussed: The importance of market education and timing when entering a saturated niche Competing on price: the most basic but often effective strategy for early traction Why strong marketing can outperform a superior product Alternative ways to position your offer—such as "trial as a gift" Why commoditized tools (like email verification) need creative outreach angles Using consulting or audits as a Trojan Horse to sell your core software The game-changing idea of targeting consultants and incentivizing them with affiliate deals Whether you're selling "salt" or software, you don’t need to reinvent the wheel