Rare Book School Lectures

Rare Book School's 2025 Kenneth Karmiole Endowed Lecture on the History of the Book Trades featured a talk by Mark McConnell on “Publishing in the Renaissance: Christophe Plantin’s Business Strategy." The event took place on 9 July 2025. You can watch the full recording of the lecture on YouTube at https://youtu.be/QFmRSz-laUE?feature=shared. About the Talk: Printing technology accelerated the forces of the Renaissance and the Reformation. But it also created a major new business problem: publishing risk. A publisher had to spend large sums of money to print a book before knowing how well it would sell. The publisher’s decision whether to accept this risk was a gateway through which all printed books had to pass. Mark McConnell has been investigating Christophe Plantin’s business records from the 1560s, still intact after 460 years. These records document in remarkable detail the activities of Europe’s largest printer at the time and make it possible to quantify the cost of individual books and the risk take