Just Bein' Honest

In this episode, I sit down with Steven Rofrano, co-founder of Masa Chips, to talk about why simple food can be so satisfying, the truth about seed oils, and how an ancient process can change the chip game.From his frustration with the unhealthy ingredients in the chip market to deep-frying his first prototype in a turkey fryer, Stephen shares his journey of creating a snack that is both delicious and made with ingredients your grandma would recognize. This episode is a permission slip to say goodbye to junk food guilt and hello to the simple pleasure of real ingredients.We dive deep into:Why seed oils need to be forever canceledHow an ancient process called nixtamalization is changing the chip gameHow Stephen’s backyard "taco-cue" experiment led to a successful businessThe shocking truth about how much seed oil the average American consumesThe emotional and physical detox of returning to whole, simple foodsFeeling like you have to choose between a good crunch and clean ingredients? This conversation will emp