Escape Your Limits

Matthew Januszek and Mohammed Iqbal speak with Royi Metser, Founder & CEO of Avelo Running, about the explosive growth of running, the evolution of smart footwear, and how data-driven insights are changing the sport forever.   In this episode, you’ll learn: How Gen Z and women are driving the second running boom. Why running clubs are replacing bars as social hubs. The challenges big brands faced in launching smart shoes. How Avelo integrates cutting-edge materials with advanced sensors. The importance of mechanical load monitoring for injury prevention. Why Kickstarter backers snapped up Avelo’s first batch in under 20 hours. Insights on running form myths and individual biomechanics. The role of gyms and treadmills in the future of running. How data can help every runner train smarter and safer.