Two Reds Are Better Than One

In this month's episode of The Two Reds are Better than One podcast, Ashley and I take a rare opportunity to record without a guest. Instead, we open the doors to a candid conversation about two themes that sit at the heart of every successful dental practice: building teams and conducting consultations. We begin with a brief detour into football – reflecting on Manchester United’s opening game of the season and drawing parallels between rebuilding a football squad and rebuilding a dental team. The lesson? Culture eats strategy for breakfast, whether you’re on the pitch or in the practice. The centrepiece of our discussion is Ashley’s brand-new book, The Perfect Dental Consultation: The Eight Essential Steps to Increasing Treatment Plan Acceptance. I make no apology for saying it is his best work in print to date. The book is not only a step-by-step guide to consultation success but also a manual on mindset, success habits and the importance of team involvement. We unpack the eight stages of a perfect con