Major Gifts Fundraiser

Episode 187-Surprise and Delight: How to Build Donor Loyalty with the “Little Wows”

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Sinopsis

Summary:In this episode, Clark Vandeventer reflects on his annual “Tahoe Time” and uses the example of his Airbnb hosting experience to deliver a timely message for fundraisers: do the basics well—and then, surprise and delight.Clark draws on a quote from the Disney Guide on customer service to challenge fundraisers not to rely on occasional grand gestures, but to consistently deliver meaningful, relationship-rich experiences for donors. You’ll hear about his Stewardship Basics Scorecard, the importance of setting a service baseline, and how playful touches—like fairy gardens and handwritten notes—can only add value after the fundamentals are in place.This episode is full of practical wisdom for fundraisers who want to steward donors in a way that is both effective and heartfelt.Topics covered:The power of establishing a donor stewardship foundationWhy systems alone are not enoughWhen and how to “surprise and delight” your supportersWhat Disney can teach us about consistency in donor careA case study in servi