More Than A Few Words

What if I told you there was one metric that could truly move your business forward—and most business owners aren’t even paying attention to it? That’s what we’re diving into in this episode of More than a Few Words. I had a conversation with jake Tlapek, aka the Wizard of Marketing, who’s spent the last decade helping struggling brands become high-growth success stories using battle-tested SEO and creative problem-solving. Episode Recap: When most people think of marketing metrics, they zero in on traffic, leads, or social likes. But Jake makes the case for a bigger-picture indicator: Share of Brand Voice—a measure of how often your brand shows up compared to competitors. It’s not a tidy little number you can find in a single report. Measuring it requires stitching together insights from a variety of sources. It’s not a tidy little number you can find in a single report. Measuring it requires stitching together insights from a variety of sources. But if you’re serious about building a visible, respected bran