Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable. Founded in 2006 they now do £20m sales a year. We discuss how over the last 2 years they've shifted from spending 70% of their marketing budget on catalogues to spending 70% on digital marketing. How it's helped grow the business AND how they've been tackling the thorny question that is attribution.Get all the links and resources we mention at eCommerceMasterPlan.comGet $15 off your first month of Tailwind! https://ecmp.info/tailwindThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Qan