Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels. We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their business, and the power of brand collaboration. We also touch on the debate around subscription models and provide valuable advice for participating in trade shows. In this episode we discuss:Reasons to avoid running a subscription businessLessons learned from participating in a trade show targeting wholesalers and retailersThe power of free gifts and brand collaborationUnderstanding the circular economy and the way products are madeWhy brands should aim to achieve growth across all channelsDive In: [02:27] Why Laura chose to start her own business.[04:52] What it’s like starting a UK-based eco-cleaning brand.[10:26] Pro