Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware. Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry.In this episode we discuss:How can a business effectively balance B2B and D2C operations?Portraying sustainability positivelySuccessful brand partnerships in the eCommerce spaceThe importance of giveaways and joint marketing effortsHandling logistics in-house versus outsourcing to a third-party fulfillment centerTime stamps:[00:56] Importance of brand, outsourcing logistics, building partnerships.[03:38] Changing negative stereotypes, promoting fun sustainability.[09:02] Transition into growth after overcoming obstacles. [10:40] 2 warehouses for distributors and direct consumers.[16:03] Benefit from partnerships to maximise resources and audience.[19:09] Social media marketing.[20:08] Partnerships and benefits.[23:30] Giveaways open you to large audien