Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.Hit PLAY to hear:Michele’s accidental eCommerce journey from Etsy to Shopify to wholesaleTheir motivation to venture into wholesaleHow they handle the ever-changing stationery marketWhy selling dated and seasonal products works for Once Upon a TuesdayHow collaborations, affiliates, and partnerships fit into their eCommerce strategiesThe importance of getting both negative and positive customer reviewsWhy becoming a B Corp certified brand is a goal that goes beyond sustainabilityKey timestamps to dive straight in:[03:37] Successful calendar design led to a successful Etsy business.[08:12] Challenging process, but created reusable acrylic wall decor.[09:20] How they create products that stay on-br