Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Haydn Parks is a CRM specialist.He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.Hit PLAY to hear:Haydn’s eCommerce journeyWhy defining the goals is the first stepThe importance of data in identifying opportunitiesWhat’s involved in planning the activation strategyStep four that is executing the strategyHow tracking metrics ties back to the first stepPlus, Haydn’s top tips!Key timestamps to dive straight in:[04:58] CRM is understanding the customer at every level of the buying journey.[08:29] Understanding customer behavior and how to influence it.[12:21] Defining clear goals crucial for successful projects.[15:13] Understanding customer data for better business decisions.[17:40] Leverage existing infrastructure for business growth.[19:59] Involving everyone in the business and getting processes in place.[21:29] Look at the dat