Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent GardenLondon, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.This is the first our 4 episode "B Corp" series to celebrate B Corp month.Hit PLAY to hear:Paul’s eCommerce backgroundVivo’s mission-driven approachThe Revivo SchemeVivo’s growth strategy and challengsHow they’re approaching their B Corp recertificationWhat they’re doing at Vivo for their digital marketingKey timestamps to dive straight in:[03:47] Mission, derivative shoes, escape big corporate world.[07:35] Team structure and bringing teams in-house.[11:22] Innovative shoe design and eCommerce platform.[13:07] Finding the right people makes life easier.[18:13] How B Corp means differentl