Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.  Hit PLAY to hear: Adding new products strategically Using a phased approach to product launches Investing in technology for project management Making sure teams work together Focusing on the customer and their needs  Key timestamps to dive straight in: [06:28] Expanding customer base with frequently-purchased products. [08:52] Team structure and what they outsource. [13:33] Stagger launch phases for continuous promotional opportunities. [14:23] Prioritize action, iterate quickly, embrace imperfection. [18:10] Communication and feedback are key elements to success. [20:46] Houseplants becoming interior decor, not horticulture. [22: