Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Paul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, and mobile app. Parts Town are based in the USA, distribute spare parts to over 140 counties, and the parent company Parts Town Unlimited had annual revenue of $2.5billion in 2024, with 55% growth in HVAC alone! We've lots to learn from Parts Town's Paul Hancox, including how they've been leveraging AI chatbots to improve customer experience, sales, and the team's efficiency. Hit PLAY to hear: Why treating your website like a product could unlock massive growth The one change that boosted Parts Town’s chat agent efficiency by 60%+ ⚡ How Paul’s team ships 400,000+ orders per quarter — and what powers it The secret link between site speed and conversion most brands ignore