Sales Reinvented

I welcome back renowned persuasion expert and bestselling author Jay Heinrichs. Jay, widely celebrated for his book “Thank You for Arguing,” returns to share insights from his latest book: “Aristotle’s Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life.” Jay dives into the personal journey that inspired the book—a year-long experiment where he applied the classical tools of rhetoric not just to business or negotiation, but to overcoming his own struggles with motivation, self-doubt, and a significant physical setback. Using a daunting mountain-running challenge as the backdrop, Jay explores how reframing your internal dialogue and negotiating with your mind and body can lead to surprising breakthroughs, both professionally and personally. Outline of This Episode [03:41] How Jay improved his negotiation skills through personal adversity. [07:04] An overview of mastering negotiation skills overview. [10:22] Honing negotiation skills while coping with c