More Than A Few Words

Joseph ( Dr. Joey) Drolshagen, left behind a high-powered corporate career to launch his own coaching business built on the SMT Method—Subconscious Mindset Training. He's seen incredible success helping companies grow, but in this conversation we’re not talking about the wins. We're digging into one of his biggest flops: a year-long coaching program called Struggle to Soar—designed for men navigating divorce, loss, or career upheaval. He spent over a year building it and more than $50,000 on development and ads. The result? One client. Just one. And yet, buried in that failure were the seeds of everything he does today.  What Was the Idea? A high-ticket, year-long personal development program tailored to help men rebound after major life disruptions. The concept was born from personal experience and fueled by his passion for mindset transformation. What Went Wrong? Two things, really: The audience wasn't ready. Joey targeted men, a group far less likely (at that time) to seek out emotional or mindset suppor