Sunny Side Up

Episode SummaryThis episode of the OnBase Podcast dives into AI’s critical role in transforming go-to-market (GTM) strategies, brand building, and buyer engagement in the B2B landscape. Host Paul Gibson speaks with Rob Gold about how AI serves as a strategy accelerator, not just a buzzword, and explores the behaviors modern B2B marketers need to adopt to remain competitive. Rob also shares insights into Dentsu's groundbreaking AI-powered transformations and outlines the trends that will redefine B2B marketing by 2030.Key topics include the increasing importance of brand trust, AI-driven personalization, and actionable first steps for companies ready to expand their AI maturity while keeping human creativity at the core.Key TakeawaysAI as a Strategy AcceleratorAI is an accelerator for strategies, enabling organizations to reduce decision-making times and optimize buyer journeys.Brand TrustA strong brand built on trust and aligned values is essential to establish credibility with buyers.Enhanced Buyer Exper