Happy Porch Radio

How to Build Circular Commerce Infrastructure with Bob JansenWhat makes a rental or product-as-a-service (PaaS) business model work, and what role does technology really play in making that happen?In this episode of HappyPorch Radio, we’re joined by Bob Jansen, founder of Firmhouse, a recurring commerce platform enabling subscription, rental and PaaS business models. Bob shares lessons from his journey, from building MVPs as an agency to helping major brands like Philips pilot rental models and now supporting a wide range of circular and subscription businesses across Europe.We explore the operational complexity of rental and PaaS businesses, the ongoing challenge of accessing capital, and why convenience and service are often bigger customer drivers than sustainability alone.✨ In this episode:Bob reflects on the financing challenges that continue to block scale for circular rental modelsWe hear examples of real-world companies using Firmhouse, from kids’ bike subscriptions to coffee and consumablesBob explai