Proof To Product

I'm curious, have you been thinking about niching down or focusing in on one product type? But maybe you're nervous about making that transition or having all your eggs in one basket?  This is exactly what Kate Talcott did and she reaped the benefits and then some.  Kate is our guest this week, and I'm excited to share her story. Kate is one of our Paper Camp alumni and her business is called Splatter & Bloom. She sells watercolor kits that give you instant creativity boosts without any of the hassle.  Before joining Paper Camp, Kate was in zero stores and now her products are carried in nearly 70. She didn't always focus on selling watercolor kits, though. During this episode, you'll hear Kate share about the challenges she faced evolving her product line, the pivotal moments that led to her distribution of her watercoloring kits into 60-plus stores, and her experience of going viral on TikTok.  You'll also hear her talk about burnout and her experiences with that, which is super important for us to talk