More Than A Few Words

What Went Wrong: I Was Talking to the Wrong Audience After years of interviewing guests about their marketing mistakes, I decided it was time to turn the microphone on myself. This solo episode of More than a Few Words dives into one of my biggest missteps—fifteen years in the making. When I launched More than a Few Words, I imagined it as a smart marketing resource for small business owners. I was running a digital agency, working with contractors, lawyers, and local service pros. Naturally, I figured a podcast could attract more of them. The idea seemed solid. The conversations were interesting. The episodes were sharp and useful. But there was one little problem. My audience wasn’t listening. Turns out, the folks I built the show for—the small business owners—weren’t looking for deep dives into marketing trends or strategy debates. That’s why they hired me in the first place. They wanted solutions, not theory. So even though the podcast was fun to make and attracted listeners, those listeners weren’t poten