The Disruptive Entrepreneur

An insightful debate and conversation on this episode of Disruptors as Rob talks to one of the leading experts in branding, Greg Hoffman. They talk about all about creativity, why the art of branding is becoming lost and what it took for Greg to move through the ranks from an intern to becoming the CMO of one of the biggest fashion and sport brands in the world. Tiny.cc/robsubs KEY TAKEAWAYS  A brand is more than a product. It’s something that has power and leaves a lasting impression. There are transactional brands and relationships brands. Nike is a relationship brand as they have managed to evoke emotion with their customers, by investing into the art side of branding and marketing. As we have learnt more about marketing and data, we have moved into less innovative and less personal marketing. Greg believes we are losing the ‘art side’ of branding and focusing too much on the science. Emotion by design is when you commit within your brand and business to cultivate creativity. This means investing in