The Disruptive Entrepreneur

If you see your content as an asset and as digital real estate, then your mindset around it will completely change. Listen into this episode to hear Rob talk all about the evolution and revolution of your personal brand and why it’s an essential element to success in the modern world. KEY TAKEAWAYS Produce more content. To build your brand you need to be producing a lot of content! Whatever is stopping you from creating more content you need to tackle and overcome asap. Start with the end in mind with your content and make sure that content will last for years. Omnipresence is the illusion that you are everywhere. It’s about being smart and clever with how you create content so that you can multiply your exposure and build your brand. Being on one platform is too risky. You have to diversify to protect yourself. Rob has been fighting who he is to build his personal brand. He has had to overcome trauma and negativity from his past to be able to build his brand to what it looks like today. A really powe