The Disruptive Entrepreneur

Would you rather have 1 million pounds cash in hand or 1 million social media followers? Join Rob as he talks about this question, alongside building a valuable and disruptive brand with underground methods. Many of these methods Rob has learnt from the biggest brands and successful people in the world as well as a vast amount of business owners, entrepreneurs and of course his own invaluable experience.   KEY TAKEAWAYS Attention and interest create awareness that will either turn into reach or require an action from you to turn into reach. Awareness isn’t about who you know it’s who knows you. Attention and interest plus some desire will create awareness and your reach through your impressions, views, downloads, clicks and actions will build your brand, the bigger these are the bigger your brand. Notoriety can unlock awareness and growth to your brand and most notoriety is built through your ‘haters’ so don’t neglect them in your branding strategy. Online Search used to be Google, search is now so mu