Two Reds Are Better Than One

In this episode, Chris and Ashley are joined by a true industry heavyweight: Dean Hallows, Managing Director of Dental Directory and a 40-year veteran of the UK dental industry. Recording from three corners of Europe - Cheshire, Sardinia, and sunny Essex - the conversation ranges from the accidental beginnings of Dean’s career in 1986 to his leadership role today, overseeing one of the UK’s most recognised dental supply businesses. This candid, insightful chat covers everything from mentorship and market evolution to the real-world implications of AI in dentistry, what leaders should be listening for, and why selling consumables isn't just about revenue; it’s about hospitality. If you're a dental practice owner, manager, or supplier, this episode delivers practical wisdom and behind-the-scenes insight you won't find elsewhere. You’ll learn: How Dean transitioned from engineering apprentice to industry MD The vital difference between hearing and listening as a leader Why AI will support — not replac