Top Secrets Of Promotional Products Sales

Transforming the Leverage Points in Your Business

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Sinopsis

It's one of those nuances that when you're transforming the leverage points in your business, the prequalification follow up is different than the post qualification follow up, but they are both very important leverage points. David: Hi. Welcome back in today's episode, cohost. Kevin Rosenquist and I discuss transforming the leverage points in your business. Welcome back, Kevin. Kevin: Hey, David. Great to see you. I'm excited to find out what you mean by this. So can you just start by sort of talking about what you mean when you refer to leverage points in a business? David: Yeah. I think particularly for salespeople and business owners, there are certain specific leverage points that make a huge difference when you're interacting with clients, and a lot of it starts with who you're going after. You know, just the targeting aspect of it. And a lot of people will take anyone who can fog a mirror, you know, they'll take anybody who stumbles in the door. And if you want to be a little more proactive about