Accounting Influencers

Episode 85. In today's news episode, we discuss "Thought Leadership in Accounting with Matt Baldwin."Matt Baldwin is the co-founder of Coast, a public relations and communications consultancy that focuses on professional services firms. A former national newspaper journalist, Matt brings more than 25 years’ experience in helping accountancy and legal businesses develop impactful media relations, thought leadership campaigns and direct to client communications programmes. He is the editor of The Professionals, a magazine that celebrates the amazing achievements of professional services marketers. Key takeaways from this episode include: ➨ the differences and similarities in thought leadership in professional services ➨ defining thought leadership and content creation - what it should really deliver for accountancy firms ➨ the relationship between thought leaders and thought leadership in the accounting sector ➨ what the good thought leaders do in accounting that is more than social media hype, likes and follow