Accounting Influencers

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 6 - Core Beliefs in Pricing." In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.Key takeaways from this episode include:➜ why so many failings, missed opportunities, innovation gaps or business losses come down to mindset for accountants➜ what accounting practitioners need to convince themselves of if they want to be credible when pricing for new work➜ the three tangible things accountants can do to boost their confidence and self belief to price what they are worth➜ why track record is paramount for accountants and CPAs to convey their worth and pricing position ➜ the value of 3rd party endorsements and social proof to validate a pricing position for account