Accounting Influencers

Episode 95. In today's interview, "Disrupters in Accounting with Emma Crawford-Falekaono"Emma is the Head of EMEA at Ignition. She has over 15 years’ experience in Commercial, Accounting, Finance and Business Strategy environments across NZ, AU, US and UK. She started her career with a global accounting firm before taking time out to deploy with the British Military. Emma has spent the last decade on senior leadership teams of successful technology businesses including Xero, Tradify and Ignition. She founded Bastion Consulting Services in 2018, delivering consultative services to a range of international clients. She is passionate about seeing firms succeed with a focus on operational excellence, technology, team culture and delivery of strategic priorities.Key takeaways from this episode include:✿ how the accountancy profession has changed in recent years✿ the argument for why accounting is an industry and not a profession✿ why now is an exciting time for the accounting world and how firms use technology✿ wh