Accounting Influencers

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 7." In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.Key takeaways from this episode include:✓ why accountants have done a poor job over the years of educating clients on the full level of services they offer✓ how too many leaders and partners in accountancy firms do not know exactly what and how many services their practice offers✓ the key reasons why business clients stereotype accountants and their services✓ why business owners struggle to make good commercial and financial business decisions✓ the problems accountants and accounting firms cause themselves in trying to differentiate✓ what creates market expectations for 'uneducated business prospects' in o