Accounting Influencers

Marketing expert Jo Edwards brings 35 years of experience to the topic of personal branding for accountants and CPAs in creating industry rockstars in accounting.Jo shares why building a strong personal brand is critical for standing out and attracting high-quality clients in a competitive marketplace.Rob and Jo discuss how to build an authentic brand aligned with your interests, the power of microniche expertise, and how to measure your brand's progress.Jo emphasizes being intentional about developing your brand and using tools like content creation and public speaking to raise your profile. She offers advice for overcoming introversion and making time for branding activities.Jo argues that amplifying your personal brand is essential for commanding premium fees, generating referrals, fast-tracking your career, and achieving influence in your firm.Key Takeaways:The "three R's" of personal branding are recognition, reputation, and respect. A strong brand helps you get "paid" through attention, high fees, and r