Accounting Influencers

In today's show, Rob Brown interviews Steve Cox to explore the current state of the accounting profession, highlighting both the challenges and opportunities it faces. Key themes include the impact of technology, staffing shortages, and changing client expectations. The discussion emphasizes the need for accountants to adapt to these changes, particularly in terms of technology adoption and mindset shifts. The speakers provide insights into how firms can navigate these challenges and leverage technology for growth and efficiency.Key takeawaysThe accounting profession is at a crossroads with both opportunities and challenges.Client expectations have significantly increased post-COVID, demanding faster responses and more technology support.42% of accounting firms are turning away work due to staffing shortages.There is a growing demand for accountants as trusted business advisors.Technology is reshaping compliance and service delivery in accounting.A mindset shift is necessary for accountants to embrace technol