Accounting Influencers
Accountants - Why Personal Brand Beats Corporate Brand
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:19:42
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Sinopsis
Even if your accounting firm’s brand is forgettable, your personal brand doesn’t have to be. Most accounting firms have forgettable brands. Weak taglines, boring websites and zero personality. But the real problem? Most professionals inside these firms are invisible too. In this episode, Rob Brown shares how partners, managers and leaders can build their own standout brands, even inside bland firms. This is a practical masterclass in personal visibility, positioning and thought leadership. If you're ready to stop hiding behind your job title and start being seen, this one’s for you.Key Takeaways:93.5% of firms still use founder names. You can’t rely on the name to speak for you.Your personal brand matters more than your firm’s when it comes to trust and influence.Only 39% of top firms have a YouTube presence - a huge opportunity for individual video content.Your tagline should describe your impact, not your job title.LinkedIn is your personal website somake it sharp, human and clear.Visibility is not ego. It’