More Than A Few Words

My guest, Steven Lewis, broke one my big rules.  It is ok, to make mistakes, you just don't want to make the same mistake twice.  And he did. Yep, Steven started not one, but two businesses that were—how shall I say this?—a bit too far ahead of their time. And in this candid chat, we unpack what he learned, how it shaped the work he does today, and what you, as a business owner, can take away without having to make the same mistakes. Key Ideas  Timing is Everything (But Not Everything) Steven launched a web business in 1994 and a social media agency in 2004—both solid ideas, just way too early. He found himself selling websites before people knew what the internet was, and social media services before anyone knew what a tweet was. The market wasn't ready, and he learned the hard way that even the best ideas need the right audience at the right time. Sell the Symptom, Not the Cure Like a podiatrist treating knee pain, Steven learned that people don’t buy solutions to problems they don’t know they have. If your