Superwomen With Rebecca Minkoff

This week on SUPERWOMEN, I sat down with Julianne Fraser, founder and CEO of Dialogue NYC, a marketing and strategy consultancy bridging the gap between purpose-driven brands and the ever-evolving world of digital influence. With a deep understanding of the influencer and social media marketing space, Julianne built Dialogue on the belief that influence should be rooted in authenticity and trust, not just reach. Her work centers on crafting intentional campaigns that align brands with creators who genuinely reflect their values and cultivate long-term loyalty.Before launching Dialogue in 2017, Julianne built a career across top agencies and startups, where she noticed a recurring pattern: brands chasing fast, surface-level partnerships without investing in real connections or storytelling. However, she knew this was a key part to thoughtful content strategy. Drawing from years of experience across both traditional and emerging platforms, Julianne developed a vision for a more thoughtful approach to influencer