Fit For The Future

If you're a leader, you should be thinking about what's next in your industry, but are you also scanning the horizon to see what’s happening outside it? The best leaders think deep, wide, and far to understand what will affect them now and in the future.https://swiy.co/go-deep-wide-and-farIn October, I’m speaking at the Bus Industry Confederation’s annual conference, and a few weeks ago I had the briefing call with the association’s CEO and the conference organiser. I was so pleased by the way they are thinking about the future of the industry — and what they would like me to contribute.This association represents owners and operators of buses and coaches, and others involved in that industry, from all around Australia.This is a specific part of the overall transport business. But what does it look like from their customer’s (passenger’s) point of view?For us, a bus might be just one of the ways to get from A to B. That journey might involve a combination of buses, trains, ferries, and trams — and that’s just