The Disruptive Entrepreneur

This is BRAND NEW content taken from Rob’s brand and marketing mastermind on content repurposing! If you have been listening and following Rob for a while you will have heard him talking about omnipresence and content repurposing, but he has never gone into depth on the layers and structures of it – learn all about this, including hacks and tips to get you started in this episode!   KEY TAKEAWAYS  Omnipresence is creating the illusion that you are posting unique content on all social media platforms when in fact you are actually creating one ‘master’ piece that you are then repurposing. A few years ago, just using the exact same content in the same format and sharing it across platforms was enough. Now the platforms and algorithms know when this is being done and your reach will be impacted. You may hear that you should focus your attention on the platform where your ideal clients are. But how do you find out what this is and compare? If you use omnipresence and content repurposing effectively this can