Wharton Business Radio Highlights
User Choice, Defaults, and the Future of Search
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:10:30
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Sinopsis
Leon Musolff, Wharton Assistant Professor of Business Economics and Public Policy, discusses findings from a recent field experiment showing how default search engine settings significantly influence user choice, highlighting the implications for antitrust policy and competition between Google and Bing. Hosted on Acast. See acast.com/privacy for more information.